WE
CREATE
GAME - CHANGING PRODUCT
EXPERIENCES, IMBUED WITH
ENCHANTMENT
AND MEANING
What is NONOBJECT?
The origin of the NONOBJECT approach is the thought that the best products reside
beyond the object itself in the emotional connection with the user. In essence, the focus
of our design is not the object, but the nonobject space between the object and the user -
the SPACE where experiences are defined and emotional connections forged.
WHAT WE DO
One Key Gin
The distinctive blue bottle with its elegant key
is an innovative take on rituals traditionally
involved in savoring luxury beverages.
Strategy, Product Design, Development,
Graphic Design, Branding
Arione
The new generation of the Arione saddle ranges from
the pro-racing level of the 00, thru the high-performing
R1, to the perfect mixture of comfort and performance in the R3.
Product Design, Development
Soraa
The unique shape of the ground-breaking
LED light ensures optimal performance
and provides a striking visual.
Product Design, Development, Branding
The Untrash Can
The sleek compost bin with fully compostable
liners makes handling your compost scraps simple and easy.
Strategy, Product Design, Development,
Manufacturing, Graphic Design, Branding
DirecTV Remote
The intuitive interface of the new
remote connects the physical and
on-screen user experience.
Product Design
Zamzee
Tiny but powerful, Zamzee
motivates kids to be more active.
Product Design, Development
The Webble
The bold, eye-catching design invokes the
basic geometrics that are immediately
familiar to young gamers.
Product Design
Health Innovation
Innovation Center Denmark asked NONOBJECT to
hold an innovation workshop for 20 Danish executives
from top Danish hospitals and companies such as
Microsoft, Siemens and Coloplast.
Innovation, Strategy
NONOBJECT iPad app
Unlike most digital books, which are static versions of their printed counterparts,
the NONOBJECT iPad app places interactivity at the core of the experience.
Strategy, Product Design, Development, Graphic Design, Branding
COMING SOON
We are working with a large multi-national company on amazing new consumer products that will be unlike anything you’ve ever seen from this company before. We’re designing a brand new product for a high-end European sports equipment company known for its cutting edge technologies and no compromise design. And together with a medical company we have designed a revolutionary new device to manage a chronic disease.
Who We Are
NONOBJECT was founded in 2006 by Branko Lukic an acclaimed design visionary and
former lead designer at IDEO and frog, and Suncica Lukic, an award-winning graphic
designer and brand strategist. The following year they were joined by Steve Takayama
a renowned master craftsman and former lead designer at IDEO.
Today, Branko and Steve are the creative partners behind NONOBJECT’s design
practice, and Suncica directs the studio’s branding practice.
Want to read the nonobject book?
