Ultimate Ears BOOM

WE

CREATE

GAME - CHANGING PRODUCT

EXPERIENCES, IMBUED WITH

ENCHANTMENT

AND MEANING

The origin of the NONOBJECT approach is the thought that the best products reside
beyond the object itself in the emotional connection with the user. In essence, the focus of
our design is not just the object, but the nonobject space between the object and the user -
the SPACE where experiences are defined and emotional relevance created.

Ultimate Ears BOOM Ultimate Ears BOOM Ultimate Ears BOOM Ultimate Ears BOOM

Ultimate Ears BOOM

Far from a precious object made to passively entertain,
the UE Boom is at the center of action – meant to be
passed around, grabbed, put in a cup holder or hung
from a backpack. A speaker to fit your life.
Product Design, Development, Brand DNA, UI

Ultimate Ears BOOM Ultimate Ears BOOM Ultimate Ears BOOM Ultimate Ears BOOM
Ultimate Ears BOOM Ultimate Ears BOOM Ultimate Ears BOOM Ultimate Ears BOOM

Ultimate Ears BOOM

The cylindrical shape of the UE Boom packaging
provides a unique visibility on the store shelf, while the
inside and iconography provide a carefully
choreographed out-of-box experience.
Packaging Structure, OOBE, Graphics, Iconography

Ultimate Ears BOOM Ultimate Ears BOOM Ultimate Ears BOOM Ultimate Ears BOOM
DirecTV Remote DirecTV Remote DirecTV Remote

DirecTV

The simplified, intuitive interface of the new remote
integrates the physical and on-screen user experience
while maintaining legacy user needs.
Product Design, UI

DirecTV Remote DirecTV Remote DirecTV Remote
Arione Arione Arione Arione

fi’zi:k Arione

In 2003 Branko’s design of the fi'zi:k Arione bike saddle
rewrote the UCI rules for race saddles. Today the new
Arione integrates the original DNA with cutting-edge
technology for an unparalleled cycling experience.
Product Design, Development

Arione Arione Arione Arione
The Untrash Can The Untrash Can The Untrash Can

Untrash

Using design to help change people’s behaviors in the
home, the sleek Ucan compost bin makes handling
your compost scraps simple, clean and easy.
Strategy, Product Design, Development,
Manufacturing, Graphic Design, Branding

The Untrash Can The Untrash Can The Untrash Can
Soraa Soraa Soraa

Soraa

The shape of the ground-breaking LED light ensures
optimal performance and provides a striking visual.
Product Design, Development, Branding

Soraa Soraa Soraa
One Key Gin One Key Gin One Key Gin One Key Gin

One Key

The elegant key that opens the distinctive blue bottle of
premium gin is an innovative take on rituals
traditionally involved in savoring luxury beverages.
Strategy, Product Design, Development,
Graphic Design, Branding, Naming

One Key Gin One Key Gin One Key Gin One Key Gin
Health Innovation

Transformation and Innovation Workshops

Building on the NONOBJECT philosophy and our ability to generate innovation and transformation, NONOBJECT frequently
holds executive workshops. Recent examples include innovation workshops for executives from companies such as Microsoft,
Siemens, and Novo Nordisk.
Innovation, Strategy

NONOBJECT iPad app.

Going Beyond User-Centric Design

In the book NONOBJECT, product design meets philosophy, poetry, and the theater of the imagination. The NONOBJECT iPad
app, the first app ever produced for MIT Press, takes this exploration further and places interactivity, nonlinear exploration and
discovery at the core of the experience.
Strategy, Product Design, Development, Graphic Design, Branding

NONOBJECT iPad app.

COMING SOON

We are working with a large multi-national on new consumer products that will be unlike anything you’ve ever
seen from this company before. And we’re using design to help inspire and transform education as we know it.

Who We Are

NONOBJECT was founded in 2006 by Branko Lukic, an acclaimed design
visionary and former lead designer at IDEO and frog, and Suncica Lukic,
an award-winning graphic designer and brand strategist. The following
year they were joined by Steve Takayama, a renowned master craftsman
and former lead designer at IDEO.

Today, Branko and Steve are the creative partners behind NONOBJECT’s
design practice, and Suncica directs the studio’s branding practice.

Branko articulates and explores our philosophy
in the NONOBJECT book.

NONOBJECT book

Contact

NONOBJECT
853 Alma Street, Palo Alto, CA 94301
+1.650.473.9040

info@nonobject.com

Want to join our team?