Brand

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From insightful naming to creating memorable visual assets that will strengthen your brand, we take your brand from the intangible to the tangible, staying involved every step of the way.

Experience Essence™
The Experience Essence™ document captures the elements that convey meaning in the brand experience that you’re envisioning. It inspires and aligns all branding and design efforts.

Insights
Our insights are garnered from analyses of your intended and/or actual brand, your positioning, consumer research, usage observations, competitive overviews and market trends, and a deep understanding of technologies and materials.

Naming
We create naming architectures and names that are meaningful to your customers and productive for the positioning and branding of your products.

The Logo
We design logos that are unique, memorable and that reinforce your brand in meaningful ways. We prototype and iterate across contexts and platforms so that you’re confident that your logo has staying power wherever you need it.

Brand Identity
We make your brand identity come to life with the design of visual styles, typography, iconography, color themes, photography, video and other brand assets that seamlessly translate from the physical to the digital.