Packaging Experience

Packaging literally sets the stage for the experience of your product. We are at the forefront of providing out-of-box-experiences that delight and inspire while respecting the bottom-line.

Experience Essence™
The Experience Essence™ document captures the elements that convey meaning in the product experience that you’re envisioning. It inspires and aligns all packaging design efforts.

Our insights are garnered from analyses of your brand, consumer research, usage observations, store requirements and observations, logistical needs, market trends, and a deep understanding of technologies and materials.

Materiality and Sustainability
We are at the forefront of understanding materiality and how it can be leveraged to create enticing, cost-effective and sustainable packaging. The goal is always logistically optimized packaging that is as delightful to open as it is to dispose of.

Out-of-Box Experience
We carefully orchestrate the design of the packaging structure and the graphics to provide an intuitive, compelling and meaningful out-of-box experience that enhances the perception of your product and your brand.

Prototyping and Proof of Concept
Our studio is equipped with a shop for rapid prototyping in-house. Through iterative prototyping we push beyond the expected and help our clients make informed decisions.

Design for Engineering and Design for Manufacturing
We excel at design-for-engineering and coming up with simple, yet innovative solutions. Our designers collaborate closely with the engineering, procurement and manufacturing teams to proactively ensure a smooth development process.