In all our designs we seek to create emotional relevance™. This means going beyond satisfying functional and aesthetic requirements to uncover and understand the essence of an experience. Focusing on depth rather than the surface. On the meaning of an experience rather than the superficial attributes.
The Experience Essence™ document captures the underpinnings of the emotional relevance. Just like the name implies, it articulates the essence of the experience and the elements that convey meaning. Like a compass, the Experience Essence™ guides and aligns all design efforts. Our clients also use the Experience Essence™ to direct efforts by other collaboration partners, such as PR or advertising agencies.