Monthly Archives: June 2017

The challenge for design, and ultimately for business, is to create experiences filled with emotional relevance.

Every day we immerse in the latest experiences and technologies, across industries. And we share our perspective on what we learn in workshops for companies and organizations. Our focus is on how design can help you create emotional relevance to positively disrupt.

These are some of the topics that we often cover in workshops. They can be mixed and combined, depending on your budget and schedule.

What is Design
Design is often defined as a process for developing a solution to a problem or an issue. By talking to people and observing them you figure out what problems they are facing, and then you ideate and iterate until you’ve designed a good solution for it. But that is just a small part of what design is about. In this workshop, we cover what design really is and what it can do for you. This workshop can also include a hands-on design exercise that is perfect for teams.

Designing for Positive Disruption
Positive disruption begins with a mindset. When we are little, everything is possible, but when we are grown up our sense for what is possible has somehow shrunk. By looking into why and how, this workshop lays the foundation for designing for positive disruption, and uses compelling case studies and examples. If your team is looking to challenge yourselves right away, this workshop can include a hands-on innovation exercise.

The Experience Layers™
Creating an amazing product is never enough. The experience layersTM surrounding it influences how it is perceived. By designing a consistent experience across thcarefully designing these layers, and thinking holistically, you create experiences that bring clarity – in what your product is about, and in what your brand ultimately stands for. This workshop introduces the Experience LayersTM way of thinking and how you can leverage it in your business.

The Future of Product
Today, there’s a sea of products that flawlessly merge functionality with aesthetics. And with an ever-faster pace of business requiring a constant churn of new product releases, the flow is relentless. But despite this plethora of perfection, we all struggle to find products we can relate to, products that feel truly meaningful us. The future of products lies in a single-minded focus on emotional relevance, and in this workshop you’ll learn why and how.

Tailor-made Workshop
We design workshops based on your needs and priorities. Spanning an hour to a day, these workshops can include perspectives on design and the latest innovations, brainstorming techniques and actual brainstorms, as well as hands-on creative exercises. All with the goal of you learning how design can make a difference in your life and organization.

Design goes far beyond the making of a product. At the core, design has the power to create deeper impact – emotional relevance that transcends features and aesthetics.

We all tend to think of ourselves as rational, but what powers us is how we relate emotionally. Stories provide meaning and context, and help us connect and remember. Understanding the story behind your product brings differentiation and depth.

We help you craft your story with words, imagery, or both. By building on your mission and vision, we look to the essence of what your experiences are about. Depending on your needs, we incorporate your story into your existing narratives, or create storyboards, videos or animations that can be used internally or externally.

We’ve been a startup once, and we still operate in that mode. We know that first impressions are everything, and that when you’re trying to create momentum every experience layer counts.

Our startup shop meets all your small design needs – the touches that may seem unimportant when your focus is getting to market but that make all the difference between being emotionally relevant and soon forgotten. Think of us as your in-house agency. We do everything from print to digital.

Logo Design
With limited resources, you may be tempted to have that friend who took a design class once whip up a logo for you, but would you use that approach with anything else meant to represent you? We create logos that are unique, memorable and that reinforce your brand in meaningful ways. We design across contexts and platforms so that you’re confident that your logo works wherever you need it.

Business Cards
In our digital world today, business cards are one of the few tangible items we still share with people. They are part of your first impression, and one you actually leave behind. Make it matter.


Investor Deck
Getting in front of an investor is the dream of many startups. When you get the chance, your story has to be clear, convincing and memorable. Give us your existing deck, and we help you refine your story and design a deck that reflects your true potential.

Your website is your always on dedicated storyteller and advocate. Almost anyone can put together a website today, but not everyone can tell a convincing story. Because storytelling is more than a cool template and pretty pictures. For you as a startup, it’s about establishing credibility, conveying emotional relevance and structuring information in a way that is intuitive for your targets. We create websites that tell your story in a clear, convincing and impactful way. Websites that grow with you, and are easy to maintain by your team along the way.

Branded Templates
The startup world is fast-paced, and many of us wish we had designed something yesterday for a deliverable today. With designed templates for your presentations and brochures, all you have to do is add your latest content and you’re ready to go.

Design directly affects how you will spend your development budget, how you will attract investments and how you ultimately will succeed with customers. We can also help you articulate your design strategy, design your products – whether physical or digital, design your website and your app, your packaging and out-of-box experience, and guide you all the way through the manufacturing stage.

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