vertikal | NONOBJECT

ABNORMAL VODKA (concept name – VERTIKAL VODKA): The World’s First Neckless Bottle // GRAPHIS PRODUCT DESIGN AWARD – BEST OF CATEGORY // Client: ABNORMAL Group, Singapore, Branding and Package Design // NONOBJECT, California

ABNORMAL VODKA, The World’s First Neckless Bottle

In a saturated market of premium and ultra- premium Vodka brands, we created the next level of experience for consumers by asking provocative questions and taking a novel design approach. Looking at bottle design today, we felt that the ultra-premium vodka beverage category deserved a more progressive design – one that would evoke emotion, push bottle design to the limit, and really stand out on a shelf, yet be cost-efficient and easy to manufacture.

With this in mind, we asked a startling question: Can we make a bottle without a neck? An elegant solution – but will it work? That is where our journey started – and this is the result. Abnormal Vodka, originally entitled Vertikal Vodka, the world’s first neckless bottle. After the premium liquor is gone, an elegant vase remains.

Packaging IP, Mechanical Design and Packaging Design + Brand identity created and developed by NONOBJECT. Abnormal Vodka neckless bottle is Utility Patent Pending and Design Patent Pending.

OUR FOCUS IS NOT JUST THE PERFECT DESIGN SOLUTION BUT THE CHARGED SPACE BETWEEN THE USER AND THE PRODUCT. THE INTANGIBLE SPACE THAT DEFINES THE EXPERIENCE AND ENABLES DEEPER CONNECTIONS.

PROGRESSIVE AND MEANINGFUL : Today, NONOBJECT provides service in the areas of strategic design innovation, product design, product and service experience, user interaction and interface design, App design, technical innovation, mechanical engineering, branding, and packaging design.

DESIGNING THE INTANGIBLE : We help clients to find the future of the everyday and the meaning of the unimagined, to seamlessly blend the physical and the digital experiences, and develop the stories and the strategies that build brand, redefine product categories, and transform companies.

NONOBJECT was founded by former IDEO and frog design leader Branko Lukic along with Suncica Lukic, soon joined by Steve Takayama. Branko, Steve, and their team provide design solutions that build significant business success for companies ranging from Fortune 100s to cutting-edge startups.