TSINGHUA UNIVERSITY PRESS TO PUBLISH “NONOBJECT”China’s premier university to publish Chinese version in 2012
Tsinghua University, ranked in the top spot internationally amongst the best universities in mainland China, will publish “NONOJBECT” in a simplified Chinese version by July 2012.
NONOBJECT – by Branko Lukic with text by Barry Katz and a foreward by Bill Moggridge – was published in the U.S. by MIT Press in November 2010.
Soon, Chinese readers can share the insights
NONOBJECT design philosophy presents an entirely new way of developing and experiencing the world of objects that totally refreshes our relationship with them. Its startling yet intuitive insights can inspire people far beyond the worlds of design and architecture, including those engaged in business, education, medicine, product development, science and research, and virtually any field of endeavor. NONOBJECT addresses the intangible, experience space between people and objects – both physical and digital – creating objects that fill us with surprise and delight.
By July 2012, the revolutionary ideas and images in this book will be available in simplified Chinese to a country of nearly 1.3 billion people. “We hope the concepts in this book will add a new dimension to design thinking and practice in China” states Branko Lukic, author of the book and founder of NONOBJECT design studio in Palo Alto, California.
ABOUT TSINGHUA UNIVERSITY
Tsinghua University, established in 1911, is one of the top-ranked universities in the world, and is the premier institution of higher learning within China. The University has developed into a comprehensive research university with 14 schools and 56 departments, with faculties in science, engineering, the humanities, law, medicine, history, philosophy, economics, management, education, and art/design. Its 4,000+ faculty include 36 members of the Chinese Academy of Sciences and 32 members of the Chinese Academy of Engineering. Over 2,400 students from 103 countries study at Tsinghua University annually.
ABOUT NONOBJECT
NONOBJECT helps clients find the future of the everyday and the meaning of the unimagined, seamlessly blend the physical and the digital experiences, and develop the stories and the strategies that build brand, redefine product categories, and transform companies.
NONOBJECT provides service in the areas of strategic design innovation, product design, product and service experience, user interaction and interface design, App design, technical innovation, mechanical engineering, branding, and packaging design.
NONOBJECT was founded by former IDEO and frog design leader Branko Lukic along with Suncica Lukic, soon joined by Steve Takayama. Branko, Steve, and their team provide design solutions that build significant business success for companies ranging from Fortune 100s to cutting-edge startups.
