NONOBJECT was asked by Sony Design Team to envision the future of Television experience. This was a super fast project. We contemplated deeply about the essence and the meaning of the television experience and what it means to the user today and the near future, focusing on practicality and plausibility of innovative concepts. The goal of the project was a non incremental innovation but a radical one. The outcome was a high value NONOBJECT POV strategic design deliverable.
Sony High-End Bravia, launched in Japan in the winter of 2010, reflects our story at its core.
NONOBJECT focuses on the ethos that defines the meaning of a product and its function and purpose. Using our nonobject design approach to understanding the world around us, user and products and environments, we are able to create design solutions that move you, that challenge conventional wisdom, that embrace positive and meaningful experiences.
NONOBJECT design was born from the intersection of relationships between a user and a product. This space encompasses the critical design intangibles that turn ordinary products into remarkable experiences.
Our product design, packaging, brand, and engineering innovations have enabled companies like Cisco and Western Digital to enjoy accelerated sales and share growth, and exciting emerging brands like Zamzee and UCAN to gain marketplace presence and traction.
If you are looking for deep and radical innovation, or would like to learn how we can help your organization, send us a note.
