If you find yourself in New York City on Wednesday, May 4, come by to hear Branko in conversation with Bill Moggridge, Director of the Cooper-Hewitt National Design Museum. Bill Moggridge has put together a series of talks by prominent thinkers, innovators and design leaders at the Cooper-Hewitt. Branko was invited to discuss his NONOBJECT philosophy of design.
Within the world of product design, only a few lone voices have dared to challenge the reductive dogma that form follows function. NONOBJECT design philosophy presents an entirely new way of developing and experiencing the world of objects that totally refreshes our relationship with them. Its startling yet intuitive insights can inspire people far beyond the worlds of design and architecture, including those engaged in business, education, medicine, product development, science and research, and virtually any field of endeavor. Nonobject addresses the intangible, experience space between people and objects – both physical and digital – creating objects that fill us with surprise and delight.
ABOUT NONOBJECT
NONOBJECT helps clients to find the future of the everyday and the meaning of the unimagined, to seamlessly blend the physical and the digital, and to develop the stories and the strategies that build brand, redefine product categories, and transform companies.
NONOBJECT was founded by former IDEO and frog design leader Branko Lukic along with Suncica Lukic, joined by founding member Steve Takayama. Branko, Steve, and their team provide highly innovative design solutions that build significant business success for companies ranging from Fortune 100 to cutting-edge start-ups.
Today, NONOBJECT provides service in the areas of strategic design innovation, product design, product and service experience, user interaction and interface design, technical innovation, mechanical engineering, branding, and packaging design.
