disciplines Product Design We develop products from scratch and remain with them to the end. // Example: DVDO Brand Experience Design We create a consistent experience across the full range of a company’s offerings using the NONOBJECT EXPERIENTIAL LAYERS™. // Example: WD MyBook User Experience Design We do not design products; we design the relation between a person and a product. // Example: iPad App for MIT Press Mechanical Design We understand the complexity of today’s products, and know how to integrate mechanical and industrial design. // SEE: Zamzee

Phase 0// Process: Visioning, Brainstorming, Workshops // Outcome: a robust POV Product Research // Process: User Observation, Competitive Research,Synthesis, Point-of-View Development // Outcome: POV Presentations + User Scenarios Product Development // Process: Ideation + Iteration, Sketches + Renderings, Design for Manufacturing, COGS management // Outcome: detailed renderings, CAD Files + Prototypes Execution Oversight // Process: Manufacturing support, parts review + QA, design intent protection // Outcome: Optimized production