World's First Neckless Bottle / Design and brand experience for Ultra Premium Vodka by NON·OBJECT

About Vertikal Vodka Design : In a saturated market of premium and ultra premium Vodka brands, we created the next level of experience for consumers through our design approach that stirs up new emotional responses and connections. Looking at bottle design today, we felt that the premium and ultra premium Vodka beverage category deserved a more progressive design - one that would evoke emotion and push the limits further, while keeping in mind cost implications, engineering complexity and manufacturability. The question we asked ourselves in the beginning was: Can we make a bottle without a neck? That is where our journey started and this is the result. The Vertikal Vodka, world’s first neckless bottle. After its initial life as a product, the bottle was designed to be re-used as an elegant Vase.

Packaging Design and Brand and Graphic design experience solely created and developed by California based design company nonobject. Vertikal Vodka neckless bottle is Utility Patent Pending and Design Patent Pending.

Recognition and Awards : Graphis 2006 Gold Award - Vertikal Vodka is on the opening page of the Packaging Design chapter in the 2006 Graphis Design Annual Awards Book, one of the most prestigious publications in the world of design. This novel "neck-less" design, created by nonobject for the Arteska International Company (www.arteska.com) - a premium European beverage producer, marks a revolutionary departure from classic bottle designs.
Contact: For more information please email: info@nonobject.com

About NONOBJECT : NON·OBJECT was founded in spring of 2006 with the goal of conceiving and realizing design experiences at a fundamentally new level - we call it nonobject.

q: so, what is non·object?
a: non·object is the space between you and the object

We look beyond the object itself. Inside and out - we focus on the ethos that defines the being of an object. We create products that move you, that challenge conventional wisdom and embrace uncommon sense.

NON·OBJECT is a new kind of design firm - one that departs from the well-worn path of consulting, and embraces a new model focused on developing and licensing our own mix of branded and premium private label products and experiences. Towards that end, we are actively pursuing partnerships with leading retailers and product manufacturers.

We hold more than 50 patents and numerous international design awards, and we have a proven track record of developing and launching breakthrough products for a wide range of companies including SONY, IDEO, Samsung, Intel, Cisco, Ford, BMW, Nike, DirecTV, Caterpillar, frogdesign, ATT, Motorola, ADIDAS-Taylormade Golf, Selle Royal fi'zi:k, LifeSize Communications, Hewlett-Packard, Details, Steelcase, Vecta, Immersion, Rio DNNA, Zyliss, OXO, Pepsi, Craftsman, Arteska Intl., VODAVODA.

Relevant Links :	NON·OBJECT web site
	Arteska International Co.