NONOBJECT Design : Vertikal Vodka : The Neckless Bottle

World's First Neckless Bottle / Design and brand experience for Ultra Premium Vodka by NON·OBJECT

About Vertikal Vodka Design : In a saturated market of premium and ultra premium Vodka brands, we created the next level of experience for consumers through our design approach that stirs up new emotional responses and connections. Looking at bottle design today, we felt that the premium and ultra premium Vodka beverage category deserved a more progressive design - one that would evoke emotion and push the limits further, while keeping in mind cost implications, engineering complexity and manufacturability. The question we asked ourselves in the beginning was: Can we make a bottle without a neck? That is where our journey started and this is the result. The Vertikal Vodka, world’s first neckless bottle. After its initial life as a product, the bottle was designed to be re-used as an elegant Vase.

Packaging Design and Brand and Graphic design experience solely created and developed by California based design company nonobject. Vertikal Vodka neckless bottle is Utility Patent Pending and Design Patent Pending.

Recognition and Awards : Graphis 2006 Gold Award - Vertikal Vodka is on the opening page of the Packaging Design chapter in the 2006 Graphis Design Annual Awards Book, one of the most prestigious publications in the world of design. This novel "neck-less" design, created by nonobject for the Arteska International Company (www.arteska.com) - a premium European beverage producer, marks a revolutionary departure from classic bottle designs. Contact: For more information please email: info@nonobject.com

About NON·OBJECT Design Studio:
We are a new kind of design innovation firm :: one that departs from the well-worn path of over processed, copy-and-paste design consulting, and embraces a new model focused on helping companies truly innovate their products and services and launch brave new experiences that push beyond the object itself // Whether you are a 5-person startup or a Fortune 500 company, our goal is the same :: to imbue your products with love and emotion, to dare to be different, to initiate a new order of things that will help your business reach new potentials and let your customers experience the new. // We look beyond the object itself. Inside and out - we focus on the ethos that defines the being of an object and its function and purpose. We create products that move you, that challenge conventional wisdom and embrace positive and meaningful surprises.

We hold more than 50 patents and numerous international design awards, and we have a proven track record of developing and launching breakthrough products for a wide range of companies including SONY, IDEO, Samsung, Intel, Cisco, Ford, BMW, Nike, DirecTV, Caterpillar, frogdesign, ATT, Motorola, ADIDAS-Taylormade Golf, Selle Royal fi'zi:k, LifeSize Communications, Hewlett-Packard, Details, Steelcase, Vecta, Immersion, Rio DNNA, Zyliss, OXO, Pepsi, Craftsman, Arteska Intl., VODAVODA.

Contact: Business inquiries and general information email: info@nonobject.com

Relevant Links :	NON·OBJECT web site
	Arteska International Co.